Why Photography Is So Important In your Marketing

Social media use and visual communication has reached an all-time high, and with the rise of digital and social marketing, photography is becoming more crucial to the promotion of a product or service than ever before.  Having the ability to have stand out from the crowded social media platform to reach more client or individuals than the competition is paramount when looking to increase engagement, reach new potential clients, or just promote your own personal brand.

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5 Reasons Why You Need A Professional Headshot

Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up making you look nothing like you do in person…and definitely not your best. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.

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How To Start Your Personal Brand

Personal branding is the process of developing a "mark" that is created around your name or your career. You use this "mark" to express and communicate your skills, personality, and values. Think of it as more of a “Professional Reputation”. Much like large companies have an image you think of when you hear their names, this should have the same effect to people when they hear yours.

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