Social media use and visual communication has reached an all-time high, and with the rise of digital and social marketing, photography is becoming more crucial to the promotion of a product or service than ever before. Having the ability to have stand out from the crowded social media platform to reach more client or individuals than the competition is paramount when looking to increase engagement, reach new potential clients, or just promote your own personal brand.
Why is having images that stand out so important? Well, here’s some reasons why.
Gets attention. With the amount of information being shared on social media, business owners and those working on their personal brand need to do everything they can to grab the attention of their target audience. Visual elements increase people’s willingness to read content by a staggering 80%.
Speeds processing. Images stand out over text. Your images can be used to capture attention quickly, allowing potential clients to pause and be brought into the content you need them to see, such as a blog, a sale, or your experience. Data that can be processed much faster, such as a compelling photograph, will always take precedence.
Improves nonverbal communication. With 93% of all human communication being non-verbal, combining visual elements with well-written text is an excellent way for marketers to capture the imagination of their target audience.
Adds viral options. We’ve all seen viral images or videos on the internet. Though from a business perspective, we don’t expect a viral video such as kittens and babies, or people falling, if an audience likes it well enough to share it with their online communities and social networks, it will still help to build brand credibility, corporate integrity, and customer loyalty.
Improves understanding. Adding photographs that explain a brand’s message helps the target audience better understand and appreciate the message. This is an opportunity to show off yourself, your brand, your office, whatever you think will help connect with your audience.
Influences emotion. Consumers often let emotion influence their buying decisions. The use of captivating photographs drives emotional and impulsive responses about an individual, brand, company, or product.
Solicits action. 40% percent of online users will provide more favorable responses to visual content than to plain text and text-based content. Meaning having an image that can capture your audiences attention will lead to more actions from them as well instead of them just scrolling by.
Increases engagement. Photographs are easier to consume than text. Facebook campaigns generate 65% more engagement and tweets average 35% more retweets when including a photograph than those without.
Creates a favorable perception. Humans are conditioned to make snap judgments, sometimes on a subconscious level. A professional appearance, including a well-taken photograph displaying a product or service in context, builds trust.
Drives sales. There is a direct link between utilizing high-quality images in marketing and the growth of sales. Photographs help consumers visualize themselves using a product or service and allows them to imagine it improving their life in some way.
In an age where Social Media Marketing reigns supreme, you want to utilize every advantage you can get over the billions of people that are on the same platforms as you. Using quality and strategic images within your marketing plan will help make sure you utilize every edge you can get!
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