Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up making you look nothing like you do in person…and definitely not your best. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.
They can also advise you on the best type of clothing and colors to wear. I believe you should dress as you would in your work environment. If you are a business executive, wear a suit. If you are a doctor or nurse, wear your lab coat or scrubs. If you are a fishing guide, wear what you would wear if you were on the water. If you do work in the business world and have a bit more flexibility with your “work uniform,” choose colors that are flattering to your skin tone and hair color. In general, solid colors are better than patterns. For men, a brightly colored (but not too bold) tie paired with a classic white shirt and dark-toned suit is a nice choice.
Now that social media has taken on such an important role in promoting our professional brands, having an impact-making headshot or image is more important than ever! Every social media platform requires a profile image, so your headshot will have a far-reaching web presence, in addition to more traditional uses like the staff page of your organization’s website.
So if your still wondering if getting a professional headshot is the right decision, here are a few reasons why you should
It conveys professionalism
If you look professional, potential clients, investors, collaborators, etc. that don’t know you personally are going to be more likely to agree to that first meeting. In a technological age where first impressions are made online, having a professional headshot is vital
Helps show off your personality
A smile portrays approachability. A serious look portrays determination. Make your expression match your personality. You can see this all around in marketing. Smiling doctors, serious lawyers...How you display yourself will help explain your own personal brand in a single image.
So people know what you look like...of course!
Your headshot should always match your current look. If your last headshot was 10 years ago, you might not see a big difference, but people that see your image, then see you will see it. This is not the best way to start a relationship. Is this person ashamed of what they look like? Are they trying to look like someone they aren't? You lose credibility and those that you meet will have less confidence in you.
Helps you stand out from the rest
With everyone taking selfies on their iPhones and using these images on their social media, websites, and Linkedin, having a professional headshot will automatically set you apart, looking as much more professional.
Looking good makes you feel good
Having a professional headshot or portrait of yourself to share with your professional peers boosts your self confidence, and it can even inspire you to share more of yourself with others, take a few risks, and overcome work-related challenges.
Professional headshots aren’t just for top executives.. Everybody needs one. If you don’t have one already, I encourage you to seek out a skilled headshot photographer and check it off your “to do” list. Having a quality headshot that your proud of will open doors, help network, bring in and attract new clients and business. If you are working on building your brand, a headshot or portrait will be just the thing you need to help take of!
For more information, be sure to contact me using the contact form below! I am located in Central Florida and cover everywhere from Daytona Beach to Tampa.