Welcome to the Dark Noise blogs! Here I have archived all of my blogs relating to corporate headshots, and how to use images to boost and develop your personal and professional brand. I have written my blogs to help professionals and businesses market themselves in an age where social media dominates.
Advertising your business isnt about just getting your name out there anymore. We cant expect word of mouth and some ads on TV to yield the same results as we could 10 years ago. Now, Social Media dominates the marketing game. So what can you do?
Social media use and visual communication has reached an all-time high, and with the rise of digital and social marketing, photography is becoming more crucial to the promotion of a product or service than ever before. Having the ability to have stand out from the crowded social media platform to reach more client or individuals than the competition is paramount when looking to increase engagement, reach new potential clients, or just promote your own personal brand.
It's the night before your headshot session. You want to make sure that you look your best, but have no idea what to wear! Suit and tie? Button down casual? Dirty t-shirt? Favorite blouse with the ketchup stain? GAH! So many options! Making sure that your attire matches the message your are trying to convey in your images is paramount! Whether its a casual feel for a small, family friendly business, or professional to help get you the edge over your promotion competition, you want to make sure you are looking your best, and fitting the part.
If your running your own business, it is essential that you create a powerful online presence. An online presence will make a lasting impact on your potential client, who will be more likely to reach out and connect with you. There are successfully small business that don't have a website, and rely on Social Media alone for little to no cost. There is absolutely no reason to not have an online presence in today’s marketplace. So here are simple ways to create an impactful online presence.
Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up making you look nothing like you do in person…and definitely not your best. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.
Personal branding is the process of developing a "mark" that is created around your name or your career. You use this "mark" to express and communicate your skills, personality, and values. Think of it as more of a “Professional Reputation”. Much like large companies have an image you think of when you hear their names, this should have the same effect to people when they hear yours.
When you think of headshots, most people go right to actors and models. The headshot is vital for people in the entertainment industry so they can book work. But what does this have to do with you? Well headshots do more that just tell people what you look like. Just like models and actors, headshots are vial to promote your own personal brand.